Your strategic identity system is built upon the foundation we lay in the initial planning process:
After these three strategic elements are clarified, we will begin the process of building a visual identity system that brings it all together.
A clear purpose is essential to any successful venture, whether you’re running a multi-million dollar empire, climbing Mt. Everest, or raising a family. Our discovery sessions will help you narrow in on your brand’s purpose so that you can achieve it even sooner.
The next planning phase involves going deep into understanding your target market, your competitors, and your customers. We’ll use the research and understanding to guide us in the last phase of planning.
In the positioning phase, we’ll explore the best ways for you to present your brand’s purpose to the world. This is where we single out what makes your brand special and begin to consider how to put it on display.
Finally, we’ll begin building and designing the various elements of your brand identity system.
This can include...