Strategic Identity Systems

Your strategic identity system is built upon the foundation we lay in the initial planning process:

  1. Define your purpose
  2. Understand your people
  3. Specify your position

After these three strategic elements are clarified, we will begin the process of building a visual identity system that brings it all together.

Purpose

Purpose

A clear purpose is essential to any successful venture, whether you’re running a multi-million dollar empire, climbing Mt. Everest, or raising a family. Our discovery sessions will help you narrow in on your brand’s purpose so that you can achieve it even sooner.

People

People

The next planning phase involves going deep into understanding your target market, your competitors, and your customers. We’ll use the research and understanding to guide us in the last phase of planning.

Position

Position

In the positioning phase, we’ll explore the best ways for you to present your brand’s purpose to the world. This is where we single out what makes your brand special and begin to consider how to put it on display.

Build

Build

Finally, we’ll begin building and designing the various elements of your brand identity system.

This can include...

  • Visual Boards
  • Logos
  • Icons
  • Illustrations
  • Patterns
  • Photography
  • Color Palettes
  • Typography
  • Marketing Messages
  • Brand Personality
  • Business Cards
  • Letterhead
  • Other Custom Applications (Signage, Website, Packaging, etc)